- Terminology and Languages: Learn to understand both the terminology and programming languages (at least to some extent) so that you may be able to perform maintenance without seeking professional help. As a rule of thumb, you want to be comfortable with the use of HTML tags. Other languages that are common for start-up websites are CSS, PHP, and Java.
- Hosting: Find hosting that best reflects your space needs and financial situation. A web host is a server where your website’s directories, files, graphics, etc. reside. Should you go with paid or free hosting? This depends largely on how media-rich you plan to make the site. Are you going to be including a lot of high-resolution images, videos, music? Remember, only get as much space as you know you need.
- Site Name: Choose a specific name that reflects your purpose, or perhaps a name that has a special meaning to you. The goal here is to create a relevant and consistent message for your users, as well as to make your site easily indexable on the major search engines.
- Organization: Use a seamless and intuitive layout with a clear indication of the main areas of your site. Generally, it’s important to include an About page and a Contact page, so that your users are not confused by your intentions or validity.
The above tips are fairly simple to follow, but are guaranteed to save you the headache down the road. If you are ready to become an online activist through starting your own awareness site, take the time to learn and understand the necessary components of such an undertaking. Be patient and you will succeed!
Mariya Nikiforova is an SEM specialist with isoTree LLC, a search engine marketing and consulting firm. Mariya is passionate about non-profit work, and participates in her community through various organizations and activities, such as Habitat for Humanity, YMCA Adult Basic Literacy Education, and an awareness website she started 2 years ago, called PledgeForMoms.org. The website is tailored to encourage the online community to take part in raising awareness about maternal mortality, gender inequality, and the suffering of girls and women across the globe.

